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Ruli Pennington - Talking Local Government podcast producer @CLGdotPOD executive producer @CLGdotTV. Passionate about better public services, devolution, chess, malt whisky, women's football.

@UnruliP

Regenerating the centre of Bracknell required an exciting wrap-around digital environment to support the new physical infrastructure.

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© CLGdotTV 2018

Stuart Smith of Exponential-e and Rob Bosher of Quintessance worked together on the project.

The Bracknell Regeneration Partnership is a joint venture between Legal & General Capital and Schroder UK Real Estate Fund. Together with Bracknell Forest Council, the Partnership is investing over £240 million to transform Bracknell town centre into a one million square foot shopping and leisure destination, The Lexicon Bracknell.
 
The Lexicon represents one of the biggest town centre regenerations in the UK. In addition to 70 new shops and restaurants, the project also encompasses improvements to the existing High Street buildings and the restoration and extension of local landmark, The Bull.

The challenge was to provide a raft of digital services that not only allowed the council and contractors to manage all the logistical elements of the flow of visitors to Bracknell centre but also provide added value to the visitor experience.

 

 

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